Belcolade, the Real Belgian Chocolate brand of Puratos
BY: LADIES WHO ONLINE | KUALA LUMPUR, MALAYSIA

BELCOLADE PIONEERS THE PATH TO SUSTAINABLE CHOCOLATE, SHARING THE GREAT TASTE CHOCOLATE EXPERIENCE AND DOING GOOD WITH CACAO-TRACE PROGRAM WITH PURATOS

Belcolade, the Real Belgian Chocolate brand of Puratos, recently held a magical chocolate tasting experience. The occasion celebrated the official unveiling of the new brand identity for Belcolade – Puratos’s Real Belgian chocolate brand, which offered an afternoon of flavourful adventure across continents. The event was graced by the precense of His Excellency Mr. Peter Van Acker, Ambassador of Belgium to Malaysia, who officiated this one-of-a-kind chocolate appreciation event, which witnessed a turnout of more than 80 guests. Belgian chocolate enjoys an extraordinary reputation in the world.

For Puratos, chocolate has always been a passion. It was a clear choice to cherish the Belgian tradition of manufacturing chocolate and to invest in producing chocolate in Belgium even when its products are sold in over 100 countries in the world.

The guests were welcomed with arrays of refreshment, made with Puratos’s range of Bakery items and hand-crafted Real Belgian Citrus Fromage shots. One of the key highlights of the program was the astonishment of the official launch of Belcolade’s new branding via the percussion LED drum play.

Paving the pathway to a sustainable future for the chocolate industry “Belcolade combines sensory expertise and sustainability to craft quality products that drive our customers’ success while securing a sustainable future for generations to come.”, explained Luc-Olivier Rahier, Product Manager, Real Chocolate, Puratos Belgium. “The Cacao-Trace chocolate takes taste to a whole new level of excellence thanks to a unique fermentation process that guarantees the best cocoa quality and enhances the flavors of every chocolate drop.

Doing Good is our focus so Cacao-Trace farmers benefit from the value they create. Our unique Chocolate Bonus and Quality Premium result in life changing impact for our cocoa farmers”, Rahier added in explaining the significance of The Cacao-Trace Sustainable Cocoa program, Great Taste, Doing Good.

Alongside these impactful sustainable initiatives on the cocoa supply chain, Belcolade built its first carbon-neutral Belgian chocolate factory, operating on 100% renewable electricity, it eliminates the need for fossil fuels. Thanks to extensive underground rainwater storage, it sources 90% of its water from collected rainwater, amongst other future-forward sustainability considerations. On top of that, Belcolade’s new 100% recycle-ready packaging reflects the company’s determination to reduce its environmental footprint and make a positive impact on the planet.
 

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A journey of chocolate innovation and taste excellence In addition to its commitment to sustainability Belcolade is a brand meticulously crafted by professionals, for professionals. The presented product creations are born from collaborative efforts, crafted alongside chocolatiers, pastry chefs and bakers who remain attuned to the latest consumer trends.

“While taste remains the primary purchasing criterion for consumers, the sustainability of the chocolate is a key consideration factor for their purchase decisions – with 68% of respondents interested in food products coming from sustainable farming methods. The Cacao-Trace Sustainable Program is a testament of our commitment to taste and sustainability”, remarks Sandy Shiek, Marketing Director, Puratos Malaysia, Singapore & Brunei.

To be part of the support of The Cacao-Trace Sustainable Program, kindly log into www.cacaotrace.com

About Belcolade
Belcolade is the Belgian chocolate brand and part of the Puratos Group. Since 1988, Belcolade has positively disrupted the chocolate industry, creating innovative tastes and sustainable chocolate solutions in its factory in Erembodegem, Belgium. Belcolade supports customers’ business success by leveraging the heritage and globally- recognized quality of Belgian chocolate to inspire new opportunities. Together, we improve the lives of people, we protect the planet and we ensure Belgian chocolate is consumers’ favorite choice worldwide. For more information about Belcolade, their factory, the Cacao-Trace chocolate range or their commitment to sustainability see: www.belcolade.com

About Puratos
Puratos is an international group, which offers a full range of innovative food ingredients and services for the bakery, patisserie and chocolate sectors. We serve artisans, retailers, industrial and food service companies in over 100 countries around the world. Our headquarters are located in Belgium, where the company was founded in 1919. At Puratos, we believe that food has extraordinary power in our lives. We do not take such a responsibility lightly. This is why we aim to help customers be successful with their business, by turning technologies and experience gathered from food cultures around the world into new opportunities. Together, we move the planet forward by creating innovative food solutions for the health and well-being of people everywhere. For further information, visit www.puratos.com

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